Digital Insights

Why is influencer marketing so popular in South Korea? Influencer marketing is nothing new in South Korea, since Koreans are fashion-forward and have a trend […]

Do you want to advertise on Naver? Learn what do you need to open an Ad Account and lauch your campaign

In South Korea, Naver Blog is a popular online platform that allows users to create and publish their own blogs. This service is provided by […]

Why Should Your Company Invest in Naver Advertising? Because of the many testimonials we have received from our clients, at InterAd we know that Advertising […]

In the first quarter of 2022, Coupang became the highest earning e-commerce service in South Korea, surpassing Naver for the first time. Now Coupang is the […]

If you are pursuing your dreams of becoming a successful Youtuber (or even a Tiktoker), you may be wondering how to attract more viewers to […]

Results by Topic Introduction Same as with Google, some of the keywords people search for on Naver have different search intentions for each user. For […]

Are you interested in learning more about the online shopping preferences of people across the APAC region? In the last few years, the e-commerce industry […]

Ever since the Coronavirus crisis in 2020, the printed newspapers sales have been in a decreasing trend whilst business models such as subscriptions and memberships […]

What is Coupang? Coupang is one of the biggest online marketplaces in South Korea. Founded in 2010 and previously considered a start-up, it now has […]

In case you are new to this platform, TikTok is a video-sharing social media app owned by Beijing-based tech company ByteDance. This social network allows […]

One of the characteristics that differentiates Naver from Google is the complexity of the SERP. While Google has a quite simple and minimal layout, Naver […]