Naver Search Advisor – also referred to as Naver Webmaster tools – is a free service provided by Naver that allows businesses to monitor the organic performance of their websites. It offers optimization tips so your business can rank on the Naver SERP – the recommended page offers up to 10 links, whilst the organic results page offers up to 4. This is much different than Google’s SERP, which offers
Due to the low organic variety, there is a lot of competition on the platform. Thus, it is difficult to gain organic visibility unless your business is fully SEO optimized. You should take advantage of the local tool to maximize the reach of your website. As it is a webmaster tool, it functions similarly to Google Search Console, however, Naver Search Advisor is localized to the South Korean experience, thus, it has its cultural nuances. In this guide, InterAd provides you with all the necessary information and tips to start using this Naver webmaster tool.
How to use Naver Search Advisor
Naver webmaster tools has 2 main service sections – Reports & Request. Alongside them, you can also click on a “summary” section that shows the latest updates as well as an overview of the reports.
SEO Reports
This section allows you to see several indicators – content exposure/clicks, site diagnosis, collection status, and content spread.
- Content Exposure
Naver Search Advisor analyzes the organic performance data in the form of Dashboards so it is easier to perceive the changes over time. Such data includes the impressions, clicks, and click-through rate (CTR). In addition, you can select to choose data from specific devices – either from a phone, a computer, or a combination of both. This is a key metric considering the behavioral patterns of South Korean people. In most B2C cases, the views that occurred via phone would be higher, thus, you will be able to see if the mobile interface of your website should be further optimized based on the findings.
In addition, this section provides overall data for the most visited pages and Search queries, similar to Google Search Console.
- Site Diagnosis
This section of the report analyzes your website’s performance, usability, and overall health to identify issues that could be affecting your user’s experience and search engine ranking. A conclusion of the performance is drawn from a collection and indexing process and you are evaluated on a score.
The feedback of the website structure is based on the HTML structure, link management, and mobile usability. From this, you will be able to critically assess which parts of your website need to be improved on a UX level.
Moreover, the content will be judged based on the meta titles. They are essential for ranking on Naver’s SERP. The recommended character limit for title tags of the site and open graph is 40 characters whilst the descriptions limit is 80 characters. However, Naver has stated that meta tags displayed in search results are determined by their relevance to the query. Thus, some information may be excluded, though, this is normal and not a cause for concern.
- Crawling status – indexing number
This page is quite straightforward – it checks whether your website complies with global web standards and allows Naver’s search bots to crawl and index your pages. Since this is a key factor for SERP visibility, Naver updates the status frequently. You can expect a crawl approximately every 3 hours.
- Content Spread
Backlinking is crucial for SEO on Naver – as indicated in our 2025 updated Naver SEO guide. However, Naver also values external links to your website, as they enhance the credibility for the users. In this section, you can see the number of external websites linking to your pages as well as your most frequently linked pages.
Crawl Request
This allows you to crawl a specific page that has not yet been indexed. For instance, if you have published a new article and would like it to appear on Naver.
It takes some time for the page to be indexed, so expect results after approximately 1 day. After the period, you will receive either of the following status codes:
- Request completed – the required is being processed;
- Collection failure – the requested webpage has already been crawled;
- Blocked collection – the Naver search bot is blocked by robots.txt;
- Connection failure – blocked access, rate limits reached, etc.;
- Server error– server error;
- Collection success – the crawling has been completed;
However, this does not guarantee that it will show on Naver’s SERP, as it is a highly competitive space – only 4 spots for organically generated content. Thus, it is advised that you advertise your content on Naver. If you are interested in website optimization or Naver Ads, contact the specialists at InterAd.
How to create a Naver Webmaster Tools account
If you want to take advantage of the benefits of Naver Search Advisor, the first step is to create a Naver account. After that, log in to the Naver Webmaster Tool and simply register your site by adding its URL.
The second step is to verify the website ownership by either uploading the HTML file or by implementing code snippets into the HTML.
Frequently asked questions
What is Naver Search Advisor?
Naver Webmaster Tool is a service provided by Naver that analyses your website’s data and provides you with a diagnosis based on it. It lets you monitor and optimize your performance on Naver, the biggest search engine in South Korea, so you can rank high on Naver’s SERP.
Why use Naver Search Advisor?
This tool is localized to Naver, the biggest search engine in South Korea. Whilst Google Search Console may still be used, you will never be able to see the visibility of your website on Naver’s SERP with them. Thus, for the most optimal performance of your website, you should take advantage of Naver’s free Web tool.
How long does it take to show up on Naver’s SERP?
It depends on how well your website is optimized. If you have optimized it to the best of your abilities based on the guidance provided by the platform, you should expect results in approximately 1 or 2 days. However, the search engine result page of Naver offers only 4 organic results, thus, it will be difficult to get ranked on your first try.
Should I use other Naver properties to speed up the process?
If you are regularly using multiple Naver properties – Naver Blog, Naver Café, etc – to promote your business, Naver will certainly find it useful. In addition, as those pages are backlinking to your website, Yeti – Naver’s bot – will increase your credibility score, which would benefit your exposure.
Conclusion
After reading this article, you have now familiarized yourself with the latest news on the Naver Webmaster Tool, also known as Naver Search Advisor.
Check out InterAd’s insights page for even more South Korean content ranging from influencer marketing in South Korea to Korean SEO content.
