Is Search Engine Marketing necessary?
It is the most famous marketing tool among campaign activity for enticing visitors.
campaign by calculating sales or advertising effect compared to the cost for attracting a one-person traffic.
It is necessary to provide a product or service which meets the need of online visitors.
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1. Type of Search Advertisement |
2. Effect of Search Advertisement |
3. Search Engine Marketing |
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The type of Search Engine Advertisement using PPC(Pay per Click) paying traffic cost
CPC : Keyword Advertisement costing
per click
CPM : Keyword search exposure
maintenance advertisement for
a certain period
Banner Ads: Website exposure
regardless of keyword search
Text Ads : Advertisement setting up
link with a sentence at a certain
part
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It calculates the amount and cost of traffic with focusing on the Search Engine which has lots of users and the keyword which is searched a lot.
As the influx of visitors by keyword search is different from Fishing traffic which is by simple exposure advertisement, it has a great effect.
CPC advertisement exposure domain is also influenced by the traffic influx.
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The concept of basic advertisement evaluating with the amount of traffic and the high-concept measuring the conversion rate compared to advertising expenses are introduced.
Search Engine Marketing is aiming at increasing ROI along with increasing traffic.
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Search Engine Marketing when we need ?
