Country SEM (Korea)
Korean keyword advertisement is an advertisement exposed on the screen of search result
when you search a certain keyword on a search site which is Naver, Daum, Yahoo or Google.
Keyword advertisement enables to give web users more accurate information on a company
or a product through the text in a search engine. Also, as it is placed on the top of the screen,
it enables to entice more visitors than other search results.
Also, since the advertisement is shown only when a customer searches the keyword that the customer
wants to search, it enables to flow more targeted potential customers into your web site.
Keyword advertisement charges the number of times that users click regardless of the number of exposure. As it is possible to set the advertising expenses according to the advertising budget, it enables to save the unnecessary advertising expenses.
Overture(Yahoo! SM), Korean Online Advertisement Company, and Google have partnership networks each.
As an advertiser’s keyword advertisement is exposed through the partnership network other than a search result from the search engine, it enables to flow in potential customers in a broad range.
Overture
Overture is a Korean cooperation of American Overture Service, Inc (operated by American Yahoo! Inc. since 2005) and is established at the beginning of 2003.
Overture is the largest CPC (Cost Per Click) media company in the country and exposing its advertisement on major search sites, such as Naver and Yahoo.
Naver Click Choice
Google Adwords
Google Adwords is a search marketing company since 2002.
Adwords advertisement enables to approach to potential customers in a broad range by being exposed not only through Google search result but through partnership search networks or contents networks.



